JMW and I-COM team up to tackle cookies


Manchester online marketing specialist I-COM and Spinningfields-based law firm JMW Solicitors have teamed up to offer a service for  website owners struggling to meet new laws relating to cookies.

Cookies are small data files that are added to a website so that data about site visitors can be collected. The European Commission (EC) wants to crack down on companies who maliciously exploit private information and so has introduced new regulations to control the use of cookies.

The regulations will come into force on 26th May 2012. A report by KMPG in March found that only one in 20 large UK organisations was compliant with the new laws at that time.

The new JMW/I-COM service includes an initial site audit, consultancy on the legal and practical issues regarding compliance and ongoing support where required.

In addition I-COM is offering a downloadable widget that website owners can use to notify visitors that their site uses cookies. The widget can be downloaded at:

Operations Director at I-COM Mike Blackburn commented:

"The new cookie regulations are at face value very onerous and it will be very difficult for most businesses to comply with them fully.

“As a step towards compliance website owners need to be more open about their use of cookies and our widget helps to achieve that. In addition website owners should ensure details of all cookies are declared and, if required, gain approval before they are deployed."

Keith Arrowsmith, Head of Intellectual Property at JMW added:

"The press has picked up on this new regulation which comes into force on 26th May. I advise website owners to take steps towards compliance by ensuring they are open about their use of cookies and the way in which any data captured from visitors is used."